Hyundai Motor Group affiliates Hyundai and Kia to continue as FIFA’s official mobility partners, providing transportation, autonomous driving technologies and future mobility services at global events and tournaments
Renewed partnerships to cover a wide range of competitions, including the FIFA Women’s World Cup 2023™ and the FIFA World Cup 2026™
Group subsidiaries Boston Dynamics and Supernal have joined the agreement, providing the future mobility brands with exciting opportunities to reach a global audience
Hyundai Motor Group (the “Group”) affiliates Hyundai Motor Company and Kia Corporation have today jointly announced the renewal of their long standing partnerships with FIFA until 2030. The renewed agreement welcomes Group subsidiaries Boston Dynamics and Supernal into the fold.
The renewals encompass a wide range of prestigious FIFA competitions, including the eagerly anticipated FIFA Women’s World Cup 2023™ and FIFA World Cup 2026™. Hyundai and Kia’s support for FIFA has spanned more than two decades, with a new emphasis on the growth and development of the women’s game.